Why is NBA not helping small market teams?

3 Answers

  • 1 month ago

    To an extent they do with the luxury tax, but there are limits to what they can do.

  • 1 month ago

    The NBA hasn't marketed teams for decades.... their focus has been on manufacturing "stars" and individual personalities to maintain the profitability of their billion-dollar TV deals.

    They have justified this strategy by saying it actually does help 'small market' teams...often using OKC as an example.  By hyping stars like Kevin Durant, Thunder jerseys and merchandise were actually the second most-popular items being shipped to big markets like NY, LA and Chicago behind those cities' respective home teams.

    Today, they're doing the same by propping up guys like Damian Lillard (instead of the Trailblazers), Nikola Jokic' (instead of the Nuggets), Giannis Antetokounmpo (instead of the Bucks) and Ja Morant (instead of the Grizzlies).

  • Anonymous
    1 month ago

    They're too busy taking a knee. Poor oppressed millionaires!

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