A brand and an event that generates consumer spending?
Select a brand with which you are familiar and discuss 3 strategic marketing actions that it could take to associate itself with an event that generates consumer spending based on situational influences.
Any ideas? *Not the Superbowl*
- 5 months ago
wrigley gum - us baseball banned spitting. online advertising to chew and swallow, team with doctor group saying its ok to swallow chewing gum. have a fun advertising campaign of other gum uses like bat wrapping or mitt repair. Have a competition on facebook which team can make the largest mound with their used wrigley chewing gum