Why are trade shows closed to the public?

What is the reason for trade shows being members-only and closed to the public?  Take for example the NAMM (National Association of Music Merchants) trade show that takes place in the winter in Anaheim, CA.  NAMM trade shows focus on new musical instruments from several manufacturers.  These exhibitors showcase their products to the attendees which are mainly music instrument retailers/dealers.  These instruments can also be tested and played by the attendees.  A similar trade show is the E3 (Electronics Entertainment Expo) show, which focuses on video games, also closed to the public. 

Is there a specific reason why trade shows only for members/dealers and not the public? 


Does it just come down to safety issues or do they just not want certain people there?

10 Answers

  • Maxi
    Lv 7
    2 weeks ago

    Trade means wholesale, so it is for retailers who buy in quality to sell to the public......... so trade shows are not selling to the public directly and so they are not open for the public

  • 3 weeks ago

    The trade show is one of the best offline marketing ideas to attract people towards your brand name. There is a big reason behind “trade show closed to the public” is that the general public is not the customers of the dealer. The dealers do not want to waste their time on the general public. They are in the trade shows to sell and build relationships with actual customers because the dealers are experts to make a strong relationship with the visitors (who are interesting to see their branded products). The people come to the trade show and the dealers start to tell about their products where they actually gain more value for their brand.

  • 4 weeks ago

    Naked models presenting merchandise.

  • David
    Lv 7
    4 weeks ago

    Trade shows cater to people who are very serious about the subject at hand.  They are never meant to be for tourists or mere curiosity seekers.

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  • 1 month ago

    They are wholesalers and don't want to deal with the general public...period.

    Its also a benefit to the members of the organization hosting the event.

  • Anonymous
    1 month ago

    Because the general public are NOT the customers of the vendors. There is no reason for vendors to waste time and space on the general public. They are there to sell to and build relationships with actual customers.

  • Anonymous
    1 month ago

    Hard to believe everyone has the ID needed but pricing is probably an issue. Any tom dick or harry cannot get wholesale pricing.

  • DEBS
    Lv 7
    1 month ago

    They obviously don't want the general public. They want experts and focused attendees. It takes away from the conference if they have general public looking at the 'cool new things' when the focus is Business to Business.

  • 1 month ago

    Want bulk orders only. Not interested in browsers.

  • 1 month ago

    Because pricing is an issue, trade pricing and ordering, as well as availability is not to the general public but to people who sell the items. Also, what would be the point getting all the trade credentials if they didnt mean anything. Further, they want only people there who are buyers and serious vendors, not all kinds of general people. This is true for all trade shows. The vendors want to talk and work with people in the trade, not just anyone.

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