In the text below I don't quite understand what "the creators get traffic" means and why traffics boosts advertising rates.?

From the perspective of content creators, the best scenario is for readers to come directly to the creator’s website or smartphone app. The creators get traffic; traffic boosts advertising rates. Or, since advertising rates have slumped precipitously, some readers can be enticed to pay for subscriptions.

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  • 5 months ago

    "traffic" means people responding. People who might become customers. Advertising rates are based on getting "leads"- interested people who might buy the service or product.

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