Did Levi-Strauss turn blue jeans into a fashion trend in order to discredit the workers rights movement? Sources, please.?

4 Answers

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  • Nick
    Lv 7
    2 years ago

    No. They were originally workwear for gold miners in the Old West

  • Anonymous
    2 years ago

    Nope. They were invented in the 19th century to help clothe those who came to Cali for the gold rush.

  • Anonymous
    2 years ago

    No. Jeans were invented as worker's pants in the 1800's. By the time Jeans became a fashion trend in the 1950's Levi Strauss had been dead for over 50 years. He was born in Germany in 1829 and died in 1902. When fashion rebels and counter culture icons picked a garment that represented the working person they picked jeans because they had been associated with blue collar workers and everyday workers for over 100 years. If anything it was a trend that reinforced the workers rights movement.

    You show a surprising lack of knowledge regarding the history of the Blue Jean as a symbol of worker's rights, as an ion of counter culture and as an act of rebellion against the fashion establishment. There is no item of clothing more representative of the everyday person and less of high fashion than the Original Levi Strauss jean.

    Had your question concerned Guess, Sasoon, Jordache Gloria Vanderbilt, Sergio Valente or any of those original expensive designer brands THEN you would have had a valid point. Those brands did turn jeans from workwear into high fashion. Those brands discredited the original worker's brand -the original Levi's and it took a couple decades for the brand to recover.

  • Anonymous
    2 years ago

    No.

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