For you to believe in hellfire, means in fact, you cannot be an atheist, because that means you do not even believe in a Creator!
Actually NO ONE deserves to suffer eternal torment and thankfully, it is just a nasty, cruel, false doctrine. Doesn't exist. To exist, it would mean that we HAVE a soul, but in fact, we ARE the soul, otherwise, the soul would have to live on, for this doctrine to be a fact ie taking a scripture out of context, basically. But according the the Word of God, we ARE the soul: Eziekel 18:4. Also Ecclesiastes 9:5, 6 explains that we we die, we cease to exist, so therefore, concrete evidence that this horrible doctrine is wonderfully FALSE.
Our Creator has given out an invitation to everyone to attain to repentance and come and take life's waters; so if ones choose to not accept this invitation, then for them, their lot is to never exist again.
Not sure if this has been given, but just in case it hasn't, here is a website that will tell you the TRUTH about what the bible teaches: www.jw.org