If you have done that before and worked (assuming the ink it's a little better than those other generic inks you get in the market), then the nozzles in the cartridge are obstructed, use destilated water at 80°C to unclog them. Don't let the nozzles touch a hard surface, use plenty of tissue paper below them to dry. After that clean any particle of that paper by blowing them.
If you do it for the first time, check if someone installed a chip to cheat your printer by making her believe the cartridge is original and press the button on it for 5 seconds. Then install the cartridge again.
If that doesn't work, there are good generic inks made in the US and South Korea. Don't buy anymore those made in dubious factories without a name and address. But you'll have to use them with a new cartridge.
If all of that is too much mess for you then buy an Epson with large tanks of ink, those are cheap and can print 10,000 sheets.