I really do not feel there is an answer, as of yet, to bullies. Principals, teachers, parents and other adults are generally ineffective to a bully. Cops will normally do nothing if the offender is a minor. We really are left with our hands tied. Walking away is also useless. I think the answer lies in how a bullied child carries themselves. Bullies pick on the weak. If parents teach their children to carry themselves in a way that is "no nonsense and I will not stand for this", bullies would have no power. After all, I have never seen an assertive person get bullied. Bullies bully because they can. When we teach and groom our children to take that power away from a bully life is much better. All this anti bullying campaigning will do nothing. Bullies have always been here and will always be here. The problem lies with a bullies parent, because this is a learned behavior. "Normal" kids do not bully. I teach my kids to stand up for what is right, if they or another is bullied. But I am also anti violence. With that said, as I have my kids in a lions den everyday, they have the skills and knowledge to defend and protect themselves. You cannot send a weak, scrawny kid to fight a battle he cannot possibly win.