Why is the Obama administration seeking a device to "monitor social media sites"?

Is nothing sacred anymore. The story says they want to "gather intelligence" and '"monitor key words" used. What's up with that?
Source: Drudge report
Update: Sorry avatar "Supa-Turd"-It IS on Drudge-and the first time i posted it i had the link-the system thought it was spam. So you'll have to take one of your hands off your "package" and look it up.Hope this helps.
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