Creativity is the spontaneous, natural expression of mind which is unstained, unpolluted, unprejudiced, always happy (or contented..) without reason. This creativity can be expressed in any way and direction.
But beware, if it is purposely directed, the result would be different and may not be always desirable!..
Nature's many phenomenon is, for example, the creative expression of the supreme intelligence.
Each one of us are, by birth creative. But it is the habit, beliefs, innate tendencies, thoughts and...so many factors which transform this creativity into "so-called" creative outpourings and outputs.
Briefly, pl. understand: There are only two principles in life - one is creative and the other, destructive!!
Chose the path of refinement, whatever be the path chosen, that will be really creative!!!
One can not artificially cultivate creativity and, there is absolutely no need! Because, you are creative!!
Choose the right path..Best of luck!!!