Anonymous asked in Education & ReferenceHigher Education (University +) · 1 decade ago

I am pursuing my MBA in UK and need guidance on dissertation topic?

I am thinking of doing dissertation on ford motors and GM Strategy. Will it be a good one? . If not can you suggest anything which is close to the mentioned topic.Moreover I am thinking of working in ford motors after getting my degree.Thanks for your time.

1 Answer

  • Anonymous
    1 decade ago
    Favourite answer

    how about the GM brand architecture? And how they manage their family of brands and their strategies etc. Or you could research the strategy of eBay or something - they have been conquering the world lately!! I wonder if it is fleshy enough for a MBS dissertation but just an idea! Hope it helps!

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