It's a lovely item from Google:
From their Privacy Center page (http://www.google.com/privacy_ads.html):
"No personally identifiable information – We don’t collect or serve ads based on personal information without your permission."
Notice the last 3 words...yet you are by default, "Opted In"!!
This constitutes a serious disregard for "informed consent".
And Gmail, once perceived to be 'safe', actually scans all your mail & then selects advertising based on the content. It's "for your own good...."
"Google uses the DoubleClick DART cookie on our Google content network ..."
These guys are the used car salesman of the internet, very 'slippery' characters burying their methods, details & opt out choices with layer after layer, page after page of non-sense & merry-go-round tactics plus non-functioning links. You know: the usual corporate greed tactics.
requires "Opt Out" to defray the advertising tsunami of this server based spyware/adware (and to stop them from creating a 'profile' of you).
"Opt out" sign in pages;
DoubleClick here: http://www.doubleclick.com/privacy/dart_…