IKEA Dublin - Question for customers. Please have a look, I need your help...?

Question

Hi,

I'm a university student who has an assignment on IKEA Dublin.

I would like to have some information of your customer experience, so please answer as many following questions as you can. If you don't mind, please tell me your age and which products you were interested in.

1) Did you like shopping at IKEA?
2) Did you find it suitable to Irish market?
3) Is there anything you didn't like at all?
4) Why did you prefer Ikea to a competitor?
5) Why would you go to a competitor insted of IKEA?
6) What about shop assistant? Was it easy to find one? Were they well trained?
7) If you were IKEA manager, what would you change to meet customers' needings and to fit better to Irish market?
8) As a customer, what would you like to be improved?
9) Any other comment/suggestion/observations?

Thank you very much for your help.

Alessandro

Answer 1

Best Answer - Chosen by Voters

Try posting this in Polls and surveys in Yahoo Answers.

The best of Luck

Answer 2

This is absolutely the wrong place to do the survey.
Statistically absolutely worthless, because it is very far from simple random sampling and you probably will only get to a tiny part of you population.

I think you really have to stand in front of the specific store to collect good data.
For instance what about the 40+ years people shopping at IKEA? I don't think they ever heard of Y!Answer.

I am really surprised, as a university student you should know better. Any data generated by a poll here is statistically AND academically absolutely worthless and you cannot infer anything from the data.

Also the questions in your survey can be much better. Some of them are too wide and too suggestive, e.g. number 4: who says they prefer IKEA over a competitor? Maybe they like the other store much more, but came to IKEA for another reason.

Source(s):

My master studies