Some interesting answers. You are correct that breathing pure (or perhaps more accurately higher than normal concentrations of) oxygen can kill you but this is often as an indirect effect of a condition known as oxygen toxicity. For example divers breathing pure oxygen from a tank can lose conciousness and drown as a result of this. It is actually lack of oxygen through drowning that has killed them but the oxygen toxicity that induced the unconsciousness that caused this.
Perhaps some of the confusion that appears to have arisen here is due to the fact that the exact mechanism by which oxygen damages the body's cells is not clearly known. Therefore you may not get a comprehensive answer to your question. Oxygen as you know is a highly reactive gas. It is thought that in the body highly reactive components of oxygen gas known as reactive oxygen species (more of which will be present at higher oxygen concentrations) can react and attack unsaturated fatty acids in cells. Free radicals (a specific type of reactive oxygen species) also harm DNA. Fatty acids form an essential component of the cell membrane and DNA is essential for cell repair and replication. Obviously if the damage is great enough this will eventually result in cell death.
As you can see it is quite hard to explain even the proposed mechanisms of damage without going into quite a lot of detail. A simpler explanation would be to say that at normal concentrations of oxygen the body is equipped to cope with the damage it causes. However at higher concentrations it becomes overwhelmed.
Finally I'd perhaps like to clarify the matter of 'pure' oxygen. Under normal circumstances one breathes in oxygen from the surrounding air at a concentration of just over 20%, the majority of the other 80% being made up of nitrogen.
If I were to wire you up to a cylinder of pure oxygen for a minute or two there would not be any noticeable effects, even though you are breathing 100% oxygen it would take some time, perhaps days, for there to be any harmful effects. If however you were to go diving with a cylinder of pure oxygen at a depth of about 10 meters you would in effect be breathing 200% oxygen (more correctly referred to as a partial pressure of 2 bar) because the pressure at 10 meters is roughly double that of normal atmospheric pressure. At this level it would be more likely that you would experience the effects of Central Nervous System oxygen toxicity such as convulsions and unconsciousness.
Essentially the higher the concentration (or partial pressure) of oxygen you are breathing, the more likely you are to have problems. For all it's bad effects though it is probably a lack of oxygen (for example breathing pure nitrogen) that poses the greater risk for human life.
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